9 New Features to Try on Social Media in 2018

Social media keeps on evolving with new features and tools almost every week. Sometimes, it’s hard to keep up with every new feature. Social media marketers need to be always updated and knowledgeable with the latest trends for each platform.

This is why we’ve compiled a list of top trends you can try in social media this year.

1. Watch (Facebook)

This feature lets users see other videos that their friends are watching, and what their interests are. This feature is not yet available across the world, but will soon be.

2. Collaborative Stories in Groups (Facebook)

Facebook’s Stories is now available for groups and events. Thus, you can stories exclusive to your group or event pages.

3. Free Sound Collection (Facebook )

Now you can create social videos with royalty-free music from Facebook Sound Collection.

4. Stories Highlights (Instagram)

Now you can showcase your best stories through Instagram Stories Highlights feature. This is unlike the Instagram Stories feature which is deleted after 24 hours, you can actually save it.

5. Broadcast Live in Split Screen

The fun split screen format is now available on Instagram Live. You can do a broadcast and invite your friends to guest on your live broadcast.

6. Sponsored Filter & Lens Link (Snapchat)

This tool is most useful for brands that can now put a link to their sponsored filter or lens. People will just have to swipe up to click the link. It’s free for advertisers who can also track the performance of their ads.

7. 280-character Story (Twitter)

The 280-character limit around the world is a feature available around the world. Now, Twitter users can be more creative with their storytelling.

8. LinkedIn video (LinkedIn)

Finally, LinkedIn video now allows users to create and share videos with the LinkedIn community!

9. Career Advice (LinkedIn)

Find and connect with other professionals for career advice with this new feature.

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