4 Must Do Tips for Mobile Ads in 2017

Mobile marketing will be about connecting with your consumers on an interpersonal level.
Most people spend over 10 hours a day on screens, and five hours alone are spent on smartphones. This year, mobile marketing will be about connecting with consumers on an interpersonal level. The shift in consumer habits resulted to an increase in mobile advertising spends. By 2020, it is predicted that e-commerce will make up online shopping.

As a brand manager, you need to understand how mobile advertising works and tips on how to master it. Spending more money isn’t enough. Here are some things you can do to make good use of mobile advertising.

1. Personalization
A smartphone has become more personal than a computer. It has somehow become an extension of us. This makes untargeted, impersonal advertisements for products more repulsive.

As marketers, it’s important that we know how to work together to make sure that those mistakes aren’t repeated. You should learn how to respect your audience’s time. Understanding your audience makes your ads relevant, valuable and interesting.

Respect your audience’s’ time. Invest in making your ads relevant, valuable and interesting to consumers.Marketers are now able to reach their intended audience on mobile 60 percent of the time.

2. Create unique campaigns
When you start advertising on mobile, personalization takes a whole new meaning. You can control what you see in Google & Facebook Ads, you add up-to-the-second locational data, which enables hyper-local outreach. You can show your advertisement to specific set of people and time.

3. Design mobile-friendly ads
You should be proud to say that you are mobile-friendly. Apart from making sure it’s mobile-friendly, you should also design your ads so it will fit a small screen. Make sure they are legible and clickable.

4. Be natural
The best kinds of advertisements are those which don’t seem like advertisements at all. Native ads must be convincing to add value. Apart from telling consumers to buy the product, it should also educate them about something.

Beautiful pictures and free information entice users. If your ads are highly valuable, you will in return, have highly valuable customers.Customers are looking for respectful, valuable and entertaining content. You must give a reason for consumers to buy your product.

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